When you start something cause you want to get rich, you miss out on doing what you love.

Every time you raise a Hockley, you are drinking the beer that fate conspired – and failed – to deny you. But, when you’re passionate about something, you tend to just smash through the roadblocks.

The Hockley mindset is about doing things as you wish they were done, pushing stubbornly through setbacks to maintain a culture worthy of the audience loyal to the beer and the philosophy that drives the brand.